About me

Peter Liedstrand
Peter Liedstrand

Enthusiastic about digital business and selling with love to people and their behavior, I understand how things tick "Otherwise, it's the small people (the children) and their world that apply."

My working experience within IT began in a start-up company (Online Gaming) that was introduced on the stock exchange and became an international player. Now I work with helping enterprises, public sector to discover the power of Corporate Performance Management, this means budgeting/forecasting/consolidation and how to plan for the future when It comes to important aspects to the financial planning and long-term strategic parts of the business. This can also include BI capacities that simplifies everyday work for the office of the CFO and the organization. I have worked in both B2C and B2B driven companies and experienced both the challenges and opportunities it implies.

I see myself as an ambitious, committed and driven person who likes to work with challenging tasks. My interest today is to use my experiences by selling, pushing business development and digital transformation. According to employees, managers and friends, I am a social and creative person with a strong willingness to create results.

My personal mission in my professional journey is, simplifying, saving time and optimizing end users experience. This will make peoples everyday environment even better with less hassle and better work practice. Last point having fun doing it! I believe in life long learning, change and keeping my curiosity for people, organizations and technology.

Jan 2019 – Current Company

Jan 2014 – Jan 2019

Juni 2010 - Jan 2014

Okt 2007 – Maj 2010

Jun 2005 – Sep 2007

Aug 2004 – Jun 2005


Senior Account Manager – New Business Unit4 Jan 2020 – Current
Senior Account Manager – New Business - Unit4 Financial Performance Management(FPM) & Unit4 Financial Planning & Analysis, Nordic East (Sweden & Finland).
Sales Executive CPM Unit4 Jan 2019 – Dec 2019
Sales Executive for Corporate Performance Management, Nordic East (Sweden & Finland).
Pre-Sales Senior Solution Architect Qlik Jan 2014 – Jan 2019
Presales Solution Architect is a key role in enterprise level sales engagements. Present/demonstrate and in the same time have a business and value driven dialog with customers regarding Qlik's product portfolio around Analytics. Responsible for delivering the mature enterprise ready technical positioning of Qlik's products.

  • Fully understanding and clearly articulating the value and benefits of Qlik to all levels in an organization. Technical, end users, operations and senior management staff, c-level
  • Manage and take responsibility for the high level solution architecture that is presented to the customer
  • Identify, understand and define customer needs, objectives and business requirements, design a Qlik solution that can best meet the Client's requirements
  • Oversee, lead and manage all client engagements and projects from a technical standpoint in the sales process
  • Technically qualify and help close sales opportunities
  • Perform remote & live presentations
  • Deliver POCs (Proof of Concept) within the prospect/customer environment. Develop customer proposals & demos.
  • Assist sales teams in building a compelling business case and ROI for the prospect/customer
  • Perform technical sales activities with the goal of driving regional revenue
Solution Manager/Solution Analyst at Professional Services Amadeus Scandinavia AB Juni 2013 – Jan 2014
Collaborate with cross divisions and contribute to high customer satisfaction, increased adoption of products and solutions, enable growth and support retention of customers (leisure and business travel agencies, online as well as offline) and providers.

  • Subject matter expert in customers meeting and presale activities
  • Deliver value added services by designing solutions and customizing products
  • Delivering professional services how to best utilize products and business opportunities for customers business
Customer Segment Manager Amadeus Scandinavia AB Juni 2010 – Juni 2013
Developing the customer segment and customer’s business in a way that is profitable for Amadeus and the customer. One of the purposes is to enhance understanding of the customers, by building on the customer segmentation and using that knowledge to tailor offers to meet specific customer needs. Another purpose is to create offers that aim to attract new business opportunities

  • Identify, analyse and enhance understanding of customers’ needs and customer segments’ tendencies
  • Conduct studies and analysis with the objective to suggests activities/strategies/product evolution for business unites or product management
  • Strengthen business units with market insights, end-customers tendencies and online technology trends
  • Assist in business development and product management in evaluating new technology opportunities for the Scandinavian market
  • Collaborate with sale and product management in activities to show customers the value of Amadeus products and services.
Head of Partner & Web Production/User Experience Entraction Solutions AB, Entraction was purchased by IGT Interactive in autumn 2010 Okt 2007 – Maj 2010

Manager for a group (based in Stockholm and Tallinn) of seven designers (Web designers and front-end developers) and one production leader.

  • Responsible for integrate, new operators as well as adding new features and products to existing operators in the gaming network.
  • Resource allocation, planning (including consultants) and budget.
  • Setup and continuing optimize processes, structure and practices for the department
  • Work with sale/account /product management teams for the success of customer business
  • Coordinate new development efforts in collaboration with scrum masters and product managers
  • Coordinate new development efforts in collaboration with scrum masters and product managers
  • Project Management

Partner Technical Manager
Technical solution expert around the Turnkey Solution ”White label online gaming platform.

  • Analysis and requirements management
  • Technical manager for partner’s web sites, gaming verticals and CMS tool.
  • Resource at pre-sale, technical and solution-oriented.
  • Internal Technical and product support: partners, partner support, product owners, sale, business developers, developers, system architects, IT operations.
  • Front end integration with 3: e party software providers.

User Experience
Worked both hands on and as mentor for designers

  • Interaction Design(Gaming Websites/CMS/New Applications)
  • Usability testing (quick and dirty)
  • Information Design(Gaming Websites/CMS/New Applications)
  • Prototyping
  • Design Review Workshops
  • Observations (resulted in process/user workflow design)
Team leader/Software engineer/Interaction Designer 24Hpoker Holding AB (Blev Entraction i Okt 2007) Jun 2005 – Sep 2007
Team leader
Responsible for a team of three designers (Web designers and front-end development) and two system developers (consultants).

  • Delivered and launched new operators as well as adding new features and products to existing operators.
  • Resource allocation, planning (including consultants)
  • Setup and optimize processes, structure and practices for the team
  • Product Management
  • Analysis and requirements management
  • Resource at pre-sale, technical and solution-oriented.
  • Project Manager for different integration and development projects

Interaction Designer: Interaction Design, Information Design, Usability testing (quick and dirty), Observations (resulted in process/user workflow design).
Software engineer: Front-end Development, Back-end Development

Interaction Designer/System Developer 24HBet AB (Blev 24Hpoker i Juli 2005) Aug 2004 – Jun 2005
Interaction Designer: Interaction Design, Information Design, Usability testing (quick and dirty), Observations (resulted in process/user workflow design).
Software engineer:Front-end Development, Back-end Development
Chef Svenska Kungliga Flottan – Militär Tjänstgöring Okt 1997 – Feb 1999
Worked within Resturant business Sous Chef,1:e Kock, Konsult Kock Juni 1996 – Aug 2001
Värdshuset Ulla Winblad (Stockholm, Sous Chef), Restaurang Copenhague Flora Danica (Paris, 1:e Kock), Huvusta gård (Stockholm, Konsult Kock ), Restaurangen Atrium(National museet Stockholm, Kock) Vasa Restaurangen (Vasamuseet,Stockholm, Sous Chef), Restaurang Akademin (Stockholm, Konsult Kock)


MDA - Candidate (Humans, Computer Engineering, Work science) in Computer Science with focus on work sceience  Blekinge Tekniska Högskola 2001-08 – 2004-06
MDA program (Humans, Computer Engineering, Work science) at Blekinge institute of technology, focused on the importance of putting the user and the use in focus and study the context. By looking at the context of use, you can create an understanding of the interaction between humans, technology, work science and organisations. This was central to the whole course, the combination of work science and computer science provides a broad range of skills that can be applied in various development fields. Important for the course is that it was closely related to both research such as commercial and industrial life, where the usefulness of new technologies is of great importance. Beside this program I also studied single courses in computer science and system development. 140p
Post-secondary education Advanced data course from scratch NTI-Skolan 2001-01 – 2001-06
Hotel & Restaurant program S:T Görans Gymnasium, Gymnasial utbildning 1993 -1996

Area of competences and work experience

I have worked in both small and large companies. I the following areas Sale/Presale/Marketing/Business Development/Product Development

Team Leadership Customer Segmentation Product Development
Digital Strategy User and Market Research Content Management Systems
e-Gaming Business and Market Analysis Process Development
e-Travel Business Strategy Project Management
e-Commerce Business Development Agile (Scrum)Development
Workshops Business Intelligence User Experience
 Presentations Consultative Selling Web Analytics
 Demostrations Forecast Modelling SEO
Solution Selling Sales Corporate Performance Management
Consolidation Budget/forcast FP&A Big Data


Tools&Programs Development Business Intelligence
Word Javascript, jQuery, Ajax Qlikview
Excel AngularJS Qlik Sense
Powerpoint Node.js Qlik Analytic Platform
Visio HTML5, HTML, CSS3 Qlik GeoAnalytic
Google Analytics Javascript, jQuery, Ajax Qlik Web Connectors
Omniture SiteCatalyst XML/XSLT/XPATH Qlik Datamarket
JIRA PHP Qlik Nprinting
Siebel (CRM) Applications Microsoft Visual Studio  ETL
Visual Source Safe (Version Hantering) .NET framework  Qlik Extensions
Subversion (Version Hantering) Web Service (C#)  Qlik API's
Perforce (Version Hantering) Microsoft SQL Server  Qlik Widgets
WordPress MySQL  Microsoft Power BI
 Dotnetnuke MS SQL – T-SQL  Tableau
 SalesForce Microsoft Internet Information Service (IIS6)8  SAP BusinessObjects
 Photoshop CS5 Unit4 Prevero CPM
 Dreamweaver CS5 Unit4 FPM (f.d Ocra)
 Aptana Studio 3


Peter Liedstrand 2018
Peter Liedstrand-2018